In the era of online-based trading, Instagram content must display brand and product awareness on social media feeds and try to drive action by changing views in the buying process. In this case, ensuring product photos and videos generate follower involvement in the form of likes and comments are becoming increasingly important.
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This requires creative and strategic content creation and social media management. Here are 5 ways to help you increase engagement for your product on Instagram with the ultimate goal of sales conversion:
#1 Display New Shopping Features and Provide How-To
Features on Instagram continue to grow, and even without the latest updates, many people may be unaware or unfamiliar with the new features. This is why it is important to dedicate a post, highlight, or even a Q&A session to guide your audience through it. This useful content is likely to receive sharing and saving, which contributes to your level of involvement. In addition, the content can potentially increase comments because it provides space for questions and answers between you and your customers.
Above all, this is an important investment for the future of your business, because although some customers are still willing to switch pages to your e-commerce site, shorter shopping trips will be more likely to be a safe purchase. With Social Commerce, you can avoid things like abandoned carts, thereby increasing your conversion rates.
#2 Include Audience In Content
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Research shows that posting real images of your product can increase engagement by as much as 30%. This might be due to how our followers feel more comfortable knowing that we take into account their interactions with our brand by reposting or including them in the content plan in any way. In addition, this creates a sense of community among your followers which is important if you want to ensure that your account does not appear only as a sales promotion channel.
#3 Increase Your Reach With Hashtags
With the new shopping feature on Instagram, brands can have the possibility of increased search. For example, as shown on Explore. Of course, what can be found includes your hashtags strategy in order to be found by hashtags followers and product seekers. Brands will benefit from researching their hashtags and evaluating them regularly. Instagram analytics tools will allow you to show high-performance hashtags by your competitors and yourself to give an idea of what trends are rising in your industry.
#4 Chat With Buyers
Interact and answer questions as if you were in a physical store. Just because social trading creates a practical platform for purchases, that doesn’t mean consumers cannot experience the same treatment and services as they would in-person. Therefore, you will benefit from actively interacting and providing the best service you can. This not only increases the trust of your consumers, but also accustoms them to social trading experience and increases the likelihood for them to repeat purchases.
#5 Partnering With Influencers
A good content partnership with influencers can go a long way in social commerce. In fact, it can cover all four points beforehand. You can interact with your consumers with creative content that is very easy to find. However, to optimize this, you need to do a thorough and strategic research to choose the best influencers to represent your brand. In this competitive era, it is important to find influencers with high investment returns. This influencer must be able to receive a healthy amount of involvement and reach, while creating content that accurately communicates your brand and product message.
Adapted from: Marketing In Asia