The COVID-19 outbreak has brought new challenges to everyone.
The bravery of our business leadership, brand or company is truly tested in times of crisis. In this context, it is important for us to demonstrate leadership and to strengthen the communication and relationships with stakeholders, including employees, customers, investors, authorities and business partners.
Here are 5 tips to improve your communication during this crisis.
Tip #1: Communicate strategically
Regardless of whether we communicate with clients or users, we must always make sure they know our business or service is up to date or that they are up to date. So, take this opportunity to use existing media as a platform for communicating with your audience. The platform should be selected based on your target audience to ensure that the message is delivered effectively.
Tip #2: Communicate regularly and consistently
You can share the latest information either daily or multiple times a week through your WhatsApp, newsletter or social media platform. Regularly meeting online to communicate with your clients helps with clear communication. In fact, it can also be used to communicate with your colleagues to ensure your work runs smoothly.
Tip #3: Communicate transparently
In times of crisis, transparency is not only needed, it is also tested. By communicating openly, it can increase your audience’s confidence in your integrity, regardless of whether you share good or bad news.
Tip #4: Communicate honestly, sensitively and factually
At this time, fake news is becoming more and more prevalent, especially through social media. While we want to communicate consistently and frequently, it should be our collective responsibility to provide accurate and authentic information.
To ensure that the news or information we share is true and accurate, we must proactively keep abreast of domestic and global developments and update the content of your responses based on recent developments. Responses in line with the latest developments will help build good perceptions and can also calm the situation.
Tip #5: Communicate via your digital assets more actively and creatively
Your digital assets are a platform for you to take advantage of today. Not only can you completely determine the content of your posts, you can even channel information according to your creativity.
Take this opportunity to make social media your main interaction medium. Besides sharing information about your business, sharing updates like ways to adapt to work at home, tips for staying productive, and etc. can enhance audience engagement with your posts.
Adapted from: Marketing In Asia