Graphic Design is a process which combines typography, illustration, colour and shape to convey information in a more visual manner. Not only is it designed to look beautiful but each design has its own purpose and function.
In fact, without us realising, it is also a form or medium of communication between a business entity and a target audience. Social media posters, infographics, brochures, flyers, and more are such examples of communication mediums.
Now the biggest question is why you need Graphic Design to help your business go further and grow…[drum roll please]…
To Build Trust.
One of the factors allowing a business entity to go further is the high trust the consumer has in a brand or business. Without trust, customer loyalty won’t last long. Trust is built when a brand has convincing and consistent marketing poster designs that give it a distinctive brand identity in terms of colour, graphic elements and typography.
‘Look and Feel’ is important for building trust.
Otherwise, how could Cadbury be willing to pay a few million dollars to ‘rebrand’ their business. They can use Canva, no?
The Power of ‘First Impression’.
We can’t just rely on long, streamlined copywriting without the help of pictures or graphics to catch the eye of readers as they scroll through their social media. Agree?
In other words, graphic design does play a role in influencing the sentiments and decisions of potential customers on the products or services offered by a business besides making a good first impression.
Adapted from: Marketing In Asia